Author Faculty (Discipline)

Arts

Document Type

Book Chapter

Publication Date

2014

Book

Child sponsorship: Exploring pathways to a brighter future pp. 297-316

ISBN

9781137309594 (hbk).

ANZSRC / FoR Code

169999 Studies in Human Society not elsewhere classified

Reportable Items

B1

Field of Education

09 Society and Culture

Peer Review

Before publication

Staff Classification

Permanent

Abstract

This chapter explores the ethical dilemmas, and potential harm done when child sponsorship NGOs market sponsorship to children in school settings. Arguing that child sponsorship functions as a form of development education in the northern classroom, this chapter points to the potential for CS marketing strategies to infantalise and demean the poor, through a well-intentioned lens of paternalism. The chapter calls for greater commitment to global citizenship education in the crowded curriculum of secondary education and provides key questions (after Andreotti, 2012) for NGO marketing staff to consider in their public communication.

Comments

Used with permission: the authors

Copyright © 2014 Rachel Tallon and Brad Watson

This book may be accessed from the publisher here.

Staff and Students of Avondale College may access this book from Avondale College Library (362.77569 W29).

Share

COinS