Child sponsorship: Exploring pathways to a brighter future pp. 297-316
ANZSRC / FoR Code
169999 Studies in Human Society not elsewhere classified
Field of Education
09 Society and Culture
This chapter explores the ethical dilemmas, and potential harm done when child sponsorship NGOs market sponsorship to children in school settings. Arguing that child sponsorship functions as a form of development education in the northern classroom, this chapter points to the potential for CS marketing strategies to infantalise and demean the poor, through a well-intentioned lens of paternalism. The chapter calls for greater commitment to global citizenship education in the crowded curriculum of secondary education and provides key questions (after Andreotti, 2012) for NGO marketing staff to consider in their public communication.
Tallon, R. & Watson, B. (2014). Child Sponsorship as development education in the northern classroom. In B. Watson & M. Clarke (Eds.), Child sponsorship: Exploring pathways to a brighter future (pp. 297-316). New York, NY: Palgrave Macmillan.