Title

Fighting Mac: The Story of William McKenzie

Author Faculty (Discipline)

Arts

Document Type

Creative Work

NTRO Sub-type

Recorded or Rendered Creative Work - Audio or Visual

Publisher

Hope Channel

Publication Date

4-25-2014

Embargo Period

2-24-2015

Scale/Significance of work

Major

Abstract

A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).

IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.

The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.

Quality Indicators

Disseminated via nationally recognised outlet or entity

ANZSRC / FoR Code

190204 Film and Television| 210303 Australian History (excl. Aboriginal and Torres Strait Islander History)| 220401 Christian Studies (incl. Biblical Studies and Church History)

Avondale Research Centre

Scripture, Spirituality and Society Research Centre

Reportable Items (HERDC/ERA)

Creative Work

Comments

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