Undervaluing a Sector: The Enigma of Micro-Enterprise Self-Contained Accommodation in Australia

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Book Chapter

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Publication Details

This book chapter was originally published as:

Keogh, C., Kriz, A., & Barnes, L. (2018). Undervaluing a sector: The enigma of micro-enterprise self-contained accommodation in Australia. In C. M. Hall, & D. Muller (Eds.), The Routledge handbook of second home tourism and mobilities (pp. ). Abingdon, England: Routledge.

ISBN: 9781138678316


150603 Tourism Management

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Commercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as life-style projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.


Due to copyright restrictions this book chapter is unavailable for download.

The Routledge handbook of second home tourism and mobilities may be accessed from the publisher here.

Staff and Students of Avondale College may access The Routledge Handbook of Second Home Tourism and Mobilities from Avondale College Library ().

Please refer to publisher version or contact the library.