Undervaluing a Sector: The Enigma of Micro-Enterprise Self-Contained Accommodation in Australia
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Used by permission: Taylor & Francis and the author.
This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Handbook of Second Homes Tourism and Mobilities on 17th April 2018, available online: http://www.routledge.com/9781138678316
Staff and students of Avondale College may access The Routledge Handbook of Second Home Tourism and Mobilities from Avondale College Library (333.338 H14).
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Abstract
Commercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as life-style projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.
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Keogh, C., Kriz, A., & Barnes, L. (2018). Undervaluing a sector: The enigma of micro-enterprise self-contained accommodation in Australia. In C. M. Hall, & D. Muller (Eds.), The Routledge handbook of second home tourism and mobilities (pp.134-151). New York, NY: Routledge.