Keogh, ClareKeogh, ClareKeogh, ClareBarnes, LisaKriz, AntonKeogh, Clare2023-11-012023-11-012018-04-172018-02-12<p>Keogh, C., Kriz, A., & Barnes, L. (2018). Undervaluing a sector: The enigma of micro-enterprise self-contained accommodation in Australia. In C. M. Hall, & D. Muller (Eds.), <em>The Routledge handbook of second home tourism and mobilities</em> (pp.134-151). New York, NY: Routledge.</p>9781138678316https://research.avondale.edu.au/handle/123456789/11537125<p>Commercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as life-style projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.</p>en-us<p>Used by permission: Taylor & Francis and the author.</p> <p>This is an Accepted Manuscript of a book chapter published by Routledge in<em> The Routledge Handbook of Second Homes Tourism and Mobilities</em> on 17th April 2018, available online: <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__www.routledge.com_-255bBOOK&d=DwMF-g&c=geG42X-pap7-Ouiwb6h0Kw&r=XFJqwiYwij9ezZMJeKmW3KpdPQVWH3koqtvUldA8nuA&m=M2IGCHWXFN7GxO1cTlUeWb8Nfyb4wD1vIRFapmtOSIY&s=GOZv4e1fwyjqw9j269AiUzUhXumYbZ4n4cD60R1exuc&e="><em>http://www.routledge.com/9781138678316</em></a><em></em><em></em></p> <p>Staff and students of Avondale College may access <em>The Routledge Handbook of Second Home Tourism and Mobilities</em> from Avondale College Library (333.338 H14).</p>tourism managementaccommodationBook Chapter