Browsing by Author "Keogh, Clare"
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Item Clusters and Destinations: Complex Adaptive Systems in a New State of Disruption(2017-07-01) Barnes, Lisa; Kriz, Anton; Keogh, ClareIndustry specific clusters are important features of regional development. Benefits of firm cluster engagement leading to knowledge spillovers and innovation are promoted by the World Bank and OECD. Cluster innovation and economic development require harnessing but as clusters are a form of complex adaptive system (CAS), it is difficult to anticipate how such systems will develop or grow. This study explores how and why micro-enterprises (MEs) engage in cluster development initiatives in a tourism accommodation context. MEs as a tourism service are particularly important in the broader context of R&D management as these enterprises and the cluster they inhabit add substantive value to a regional innovation system (RIS). Using a case study approach, the theoretical framework draws on Industrial Marketing and Purchasing Group’s ‘actor, activities, resources model’ to understand ME cluster engagement. Analysis of qualitative interviews and secondary data from three substantial Australian tourism regions adds deep insight of clustering and CAS issues. What was not expected was the incredible growth of Airbnb while the research was unfolding. Combined with stakeholder lack of knowledge, the study provides interesting insights for those confronting similar disruptors. Airbnb has managed to offer a surrogate, more formalised cluster offering where mostly informal clustering existed for the three cases analysed. Providing what becomes an Airbnb open innovation ecosystem to three variations of tourism-related clusters for the ME accommodation sector brings unexpected benefits. Ultimately however Airbnb does have limitations for the three regional cases which for varying reasons have found themselves in a considerable state of flux. Ultimately Airbnb complements but is not a replacement for localised RIS tourism services endeavours.
Item Exploring Destination Engagement of Sharing Economy Accommodation: Case of Australian Second-Homes(2022-10-01) Rosenberger, Philip J.; Kriz, Anton; Keogh, Clare; Barnes, LisaDigital platforms operating in the colloquially termed sharing economy (SE) are disrupting tourism, notably accommodation with growth in peer-to-peer (P2P) rentals. Second-home rentals constitute an important segment of SE ‘entire homes’ as revealed by Airbnb, SE’s largest accommodation platform, with over seven million listings in 2019. Concurrent to SE micro-accommodation growth, global tourism organizations promote local engagement of all tourism enterprises to build sustainable destinations. Lack of understanding SE second-home engagement in destination networks and development activities is a significant knowledge gap. In response, this qualitative study explores regional tourism engagement of numbers of SE second-homes to help achieve local destination management organizations’ (DMOs) sustainable development goals. Research methods incorporate three Australian regional cases using interviews, web observations and secondary data to investigate perspectives of destination engagement of second-home rentals. Findings uncover power shifts in case regions that have created vacuums in local tourism ecosystems now being filled by Airbnb and accommodation platforms. Analysis of factors influencing engagement in destination development activities indicates second-home localized marketing and collaborative efforts are eroding under current tourism business models.
Item Sharing Economy Impact on Regional Tourism Systems: Case Study of Micro Accommodation Operators in Regional Australia(2018-11-01) Rosenberger, Philip J.; Barnes, Lisa; Kriz, Anton; Keogh, ClareTourism regions find micro tourism accommodation has grown significantly with growth of sharing economy online platforms. Tourism regions are complex adaptive systems (CAS) often dominated by large numbers of micro enterprises. Here peer-to-peer micro-enterprises share underutilized tourism services and assets, sustained by innovative online marketing platforms. Globally capturing sizeable market shares, this fast growing ‘sharing economy’ finds micro-tourism services fuelled by low entry costs and internet community support. Adopting a relational model, this qualitative case study explores tourism micro accommodation engagement in regional CAS management initiatives for destination development. Regional experts and micro accommodation operator interviews help understand how and why tourism micro-enterprises engage in local development initiatives. Qualitative data analysis elicits factors influencing micro enterprise CAS engagement. Results from three regional cases find tourism accommodation CAS disrupted by large numbers of peer-to-peer micro-enterprises using global platforms such as Airbnb. This study provides important clarity to academia and policy makers in understanding operator interest in regional collaborative marketing and development initiatives.
Item Undervaluing a Sector: The Enigma of Micro-Enterprise Self-Contained Accommodation in Australia(2018-04-17) Barnes, Lisa; Kriz, Anton; Keogh, ClareCommercial second homes operating as holiday rentals are an important and undervalued sector of the tourism economy. Research conceptualises second homes as life-style projects but collectively they form a critical mass and provide a valuable regional economic contribution. Known as micro-enterprise self-contained accommodation (MSA), this exploratory study of three Australian destinations investigates MSA networks from a key stakeholder perspective. Interviews and secondary data are used to gain insights into a sector hampered by stakeholder lack of knowledge. Digital marketing platforms such as Airbnb are thriving as they occupy the untapped and undervalued space.