Browsing by Author "Rosenberger, Philip J."
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Item Exploring Destination Engagement of Sharing Economy Accommodation: Case of Australian Second-Homes(2022-10-01) Rosenberger, Philip J.; Kriz, Anton; Keogh, Clare; Barnes, LisaDigital platforms operating in the colloquially termed sharing economy (SE) are disrupting tourism, notably accommodation with growth in peer-to-peer (P2P) rentals. Second-home rentals constitute an important segment of SE ‘entire homes’ as revealed by Airbnb, SE’s largest accommodation platform, with over seven million listings in 2019. Concurrent to SE micro-accommodation growth, global tourism organizations promote local engagement of all tourism enterprises to build sustainable destinations. Lack of understanding SE second-home engagement in destination networks and development activities is a significant knowledge gap. In response, this qualitative study explores regional tourism engagement of numbers of SE second-homes to help achieve local destination management organizations’ (DMOs) sustainable development goals. Research methods incorporate three Australian regional cases using interviews, web observations and secondary data to investigate perspectives of destination engagement of second-home rentals. Findings uncover power shifts in case regions that have created vacuums in local tourism ecosystems now being filled by Airbnb and accommodation platforms. Analysis of factors influencing engagement in destination development activities indicates second-home localized marketing and collaborative efforts are eroding under current tourism business models.
Item Sharing Economy Impact on Regional Tourism Systems: Case Study of Micro Accommodation Operators in Regional Australia(2018-11-01) Rosenberger, Philip J.; Barnes, Lisa; Kriz, Anton; Keogh, ClareTourism regions find micro tourism accommodation has grown significantly with growth of sharing economy online platforms. Tourism regions are complex adaptive systems (CAS) often dominated by large numbers of micro enterprises. Here peer-to-peer micro-enterprises share underutilized tourism services and assets, sustained by innovative online marketing platforms. Globally capturing sizeable market shares, this fast growing ‘sharing economy’ finds micro-tourism services fuelled by low entry costs and internet community support. Adopting a relational model, this qualitative case study explores tourism micro accommodation engagement in regional CAS management initiatives for destination development. Regional experts and micro accommodation operator interviews help understand how and why tourism micro-enterprises engage in local development initiatives. Qualitative data analysis elicits factors influencing micro enterprise CAS engagement. Results from three regional cases find tourism accommodation CAS disrupted by large numbers of peer-to-peer micro-enterprises using global platforms such as Airbnb. This study provides important clarity to academia and policy makers in understanding operator interest in regional collaborative marketing and development initiatives.