A Semiotic Analysis of Representational Imagery Used in a Collective Design Task

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avondale-bepress-to-dspace.facultyAdministration
avondale-bepress-to-dspace.peer_review_statusPeer reviewed before publication
avondale-bepress.abstract<p>Collective Design seeks to explore how new forms of Collective Intelligence, arising from the web, allows mass participation in design. Regarding design we have a well established grounding for understanding how design works through the use of representations. Likewise, collective intelligence via certain crowdsourcing examples has demonstrated that a diverse crowd can trump ability groups, when the conditions are right. In the literature, crowdsourcing is the leading lens bridging design with collective intelligence. However in crowdsourcing design there is less focus on the role of shared representations, subsequently any collective diversity is mitigated by the models that govern the extraction of this intelligence. We propose that more effective design in collective intelligence lies in the crowd’s ability to generate meaningful contributions via the content of shared representations. In order to investigate this, the current paper examines data collected from a pilot study in which a representationally rich online collaborative presentation tool is used to provide a shared design space. The analysis presented applies our previously established semiotic framework to identify potential patterns in the meaningful communication of image based design information.</p>
avondale-bepress.articleid1007
avondale-bepress.authorsDarin Phare
avondale-bepress.authorsNing Gu
avondale-bepress.authorsAnthony Williams
avondale-bepress.context-key6845262
avondale-bepress.coverpage-urlhttps://research.avondale.edu.au/admin_conferences/7
avondale-bepress.document-typeconference
avondale-bepress.field.author_faculty_disciplineAdministration
avondale-bepress.field.comments<p>Due to copyright restrictions this conference proceeding is unavailable for download.</p> <p>This conference proceeding may be accessed from the publisher <a href="http://www.caadria.org">here.</a></p> <p>At the time of writing <em>Anthony Williams</em> was affiliated with the University of Newcastle.</p>
avondale-bepress.field.custom_citation<p>Phare, D., Gu, N., & Williams, A. P. (2014). A semiotic analysis of representational imagery used in a collective design task. In N. Gu, S. Watanabe, H. Erhan, M. H. Haeusler, W. Huang, & R. Sosa (Eds.), <em>Rethinking comprehensive design: Speculative counterculture</em>. Paper presented at The Computer-Aided Architectural Design Research in Asia International Conference, Kyoto Institute of Technology, Kyoto, 14-16 May (pp. 431-440). Hong Kong: CAADRIA.</p>
avondale-bepress.field.doihttp://papers.cumincad.org/cgi-bin/works/Show?caadria2014_031
avondale-bepress.field.email_boxtrue
avondale-bepress.field.embargo_date2015-03-15T00:00:00Z
avondale-bepress.field.field_of_education04 Architecture and Building
avondale-bepress.field.for1201 ARCHITECTURE
avondale-bepress.field.isbn978-988-19026-5-8
avondale-bepress.field.peer_reviewBefore publication
avondale-bepress.field.proceedingsThe Computer-Aided Architectural Design Research in Asia International Conference
avondale-bepress.field.publication_date2014-05-01T00:00:00Z
avondale-bepress.field.reportable_itemsE1
avondale-bepress.field.source_fulltext_urlhttp://papers.cumincad.org/cgi-bin/works/Show?caadria2014_031
avondale-bepress.field.source_publication<p>This conference proceeding was originally published as:</p> <p>Phare, D., Gu, N., & Williams, A. P. (2014). A semiotic analysis of representational imagery used in a collective design task. In N. Gu, S. Watanabe, H. Erhan, M. H. Haeusler, W. Huang, & R. Sosa (Eds.), <em>Rethinking comprehensive design: Speculative counterculture</em>. Paper presented at The Computer-Aided Architectural Design Research in Asia International Conference, Kyoto Institute of Technology, Kyoto, 14-16 May (pp. 431-440). Hong Kong: CAADRIA.</p> <p>ISBN:978-988-19026-5-8</p>
avondale-bepress.field.staff_classificationPermanent
avondale-bepress.keywordsCollective Design; representation; semiotics
avondale-bepress.label7
avondale-bepress.publication-date2014-05-01T00:00:00Z
avondale-bepress.publication-titleAdministration and Research Conference Papers
avondale-bepress.statepublished
avondale-bepress.submission-date2015-03-15T20:41:18Z
avondale-bepress.submission-pathadmin_conferences/7
avondale-bepress.titleA Semiotic Analysis of Representational Imagery Used in a Collective Design Task
avondale-bepress.typearticle
dc.contributor.authorWilliams, Anthony
dc.contributor.authorGu, Ning
dc.contributor.authorPhare, Darin
dc.date.accessioned2023-11-01T00:39:23Z
dc.date.available2023-11-01T00:39:23Z
dc.date.issued2014-05-01
dc.date.submitted2015-03-15T20:41:18Z
dc.description.abstract<p>Collective Design seeks to explore how new forms of Collective Intelligence, arising from the web, allows mass participation in design. Regarding design we have a well established grounding for understanding how design works through the use of representations. Likewise, collective intelligence via certain crowdsourcing examples has demonstrated that a diverse crowd can trump ability groups, when the conditions are right. In the literature, crowdsourcing is the leading lens bridging design with collective intelligence. However in crowdsourcing design there is less focus on the role of shared representations, subsequently any collective diversity is mitigated by the models that govern the extraction of this intelligence. We propose that more effective design in collective intelligence lies in the crowd’s ability to generate meaningful contributions via the content of shared representations. In order to investigate this, the current paper examines data collected from a pilot study in which a representationally rich online collaborative presentation tool is used to provide a shared design space. The analysis presented applies our previously established semiotic framework to identify potential patterns in the meaningful communication of image based design information.</p>
dc.description.versionBefore publication
dc.identifier.citation<p>Phare, D., Gu, N., & Williams, A. P. (2014). A semiotic analysis of representational imagery used in a collective design task. In N. Gu, S. Watanabe, H. Erhan, M. H. Haeusler, W. Huang, & R. Sosa (Eds.), <em>Rethinking comprehensive design: Speculative counterculture</em>. Paper presented at The Computer-Aided Architectural Design Research in Asia International Conference, Kyoto Institute of Technology, Kyoto, 14-16 May (pp. 431-440). Hong Kong: CAADRIA.</p>
dc.identifier.doihttp://papers.cumincad.org/cgi-bin/works/Show?caadria2014_031
dc.identifier.isbn978-988-19026-5-8
dc.identifier.urihttps://research.avondale.edu.au/handle/123456789/06845262
dc.language.isoen_us
dc.provenance<p>This conference proceeding was originally published as:</p> <p>Phare, D., Gu, N., & Williams, A. P. (2014). A semiotic analysis of representational imagery used in a collective design task. In N. Gu, S. Watanabe, H. Erhan, M. H. Haeusler, W. Huang, & R. Sosa (Eds.), <em>Rethinking comprehensive design: Speculative counterculture</em>. Paper presented at The Computer-Aided Architectural Design Research in Asia International Conference, Kyoto Institute of Technology, Kyoto, 14-16 May (pp. 431-440). Hong Kong: CAADRIA.</p> <p>ISBN:978-988-19026-5-8</p>
dc.rights<p>Due to copyright restrictions this conference proceeding is unavailable for download.</p> <p>This conference proceeding may be accessed from the publisher <a href="http://www.caadria.org">here.</a></p> <p>At the time of writing <em>Anthony Williams</em> was affiliated with the University of Newcastle.</p>
dc.subjectCollective Design; representation; semiotics
dc.titleA Semiotic Analysis of Representational Imagery Used in a Collective Design Task
dc.typeConference Publication
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