Bennett: The Padre of Gallipoli

avondale-bepress-to-dspace.facultyArts
avondale-bepress-to-dspace.summary<p><strong></strong><strong>Research Background</strong></p> <p>A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).</p> <p>IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.</p> <p>The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.<strong></strong></p> <p><strong></strong><strong>Research Contribution</strong></p> <p>The contribution this makes to research is to identify the ways of creating Christian programming that will persuade commercial broadcasters to move it from the ghetto of marginal timeslots into prime daytime viewing.<strong></strong></p> <p><strong></strong><strong>Research Significance</strong></p> <p>The significance of this research is demonstrated in that 7Two Prime accepted the programme and broadcast it at 8.30am on Anzac Day. It forms one episode of a larger series titled ‘Faith of the Anzacs’ that has received prime daytime screenings on Anzac Days over successive years since 2010, achieving peak audiences of up to 250,000 in the Eastern States of Australia. By reducing verbal content, heightening the emotional content, introducing a more dynamic presentation through discussion between the presenter and a historian and by choosing a topic which has wide secular appeal, the programme has transcended its previous audience barriers. This episode drew nearly double the average response, which while successful, is the weakest of all the episodes. This is due to the content lacking the same density of the unique factors that lifted the other episodes; consequently the TV channel screened it at a less desirable hour. This confirms the merits of the features identified as successful.</p>
avondale-bepress.abstract<p>The purpose of this research project was to explore the form and content required to make an episode of It Is Written Oceania which meets both the spiritual ministry mission of It Is Written Oceania and at the same time appeals to a mainstream Australian audience during daytime screenings.</p>
avondale-bepress.articleid1024
avondale-bepress.authorsDaniel Reynaud
avondale-bepress.authorsDaniel Livingston
avondale-bepress.authorsGeraldine Przybylko
avondale-bepress.authorsMal Hamilton
avondale-bepress.context-key6625255
avondale-bepress.coverpage-urlhttps://research.avondale.edu.au/arts_creativeworks/25
avondale-bepress.document-typecreativework
avondale-bepress.field.author_faculty_disciplineArts
avondale-bepress.field.comments<p>Due to copyright restrictions this creative work is unavailable for download.</p> <p>This creative work may be viewed on Vimeo <a href="https://vimeo.com/92563699">here</a></p>
avondale-bepress.field.creator<p><strong></strong><strong>Research Background</strong></p> <p>A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).</p> <p>IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.</p> <p>The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.<strong></strong></p> <p><strong></strong><strong>Research Contribution</strong></p> <p>The contribution this makes to research is to identify the ways of creating Christian programming that will persuade commercial broadcasters to move it from the ghetto of marginal timeslots into prime daytime viewing.<strong></strong></p> <p><strong></strong><strong>Research Significance</strong></p> <p>The significance of this research is demonstrated in that 7Two Prime accepted the programme and broadcast it at 8.30am on Anzac Day. It forms one episode of a larger series titled ‘Faith of the Anzacs’ that has received prime daytime screenings on Anzac Days over successive years since 2010, achieving peak audiences of up to 250,000 in the Eastern States of Australia. By reducing verbal content, heightening the emotional content, introducing a more dynamic presentation through discussion between the presenter and a historian and by choosing a topic which has wide secular appeal, the programme has transcended its previous audience barriers. This episode drew nearly double the average response, which while successful, is the weakest of all the episodes. This is due to the content lacking the same density of the unique factors that lifted the other episodes; consequently the TV channel screened it at a less desirable hour. This confirms the merits of the features identified as successful.</p>
avondale-bepress.field.custom_citation<p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2014). Bennett: The Padre of Gallipoli [Television series episode]. In D. Livingston & G. Przybylko (Producers), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
avondale-bepress.field.embargo_date2015-02-08T00:00:00Z
avondale-bepress.field.field_of_education09 Society and Culture
avondale-bepress.field.for190204 Film and Television
avondale-bepress.field.ntroRecorded or Rendered Creative Work - Audio or Visual
avondale-bepress.field.publication_date2014-04-01T00:00:00Z
avondale-bepress.field.qualitySelected for use by nationally recognised outlet or entity
avondale-bepress.field.reportable_itemsCreative Work
avondale-bepress.field.research_centreScripture, Spirituality and Society Research Centre
avondale-bepress.field.scaleMajor
avondale-bepress.field.source_publication<p>This recorded creative work was originally published as:</p> <p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2014). Bennett: The Padre of Gallipoli [Television series episode]. In D. Livingston & G. Przybylko (Producers), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
avondale-bepress.field.staff_classificationPermanent
avondale-bepress.keywordschaplain
avondale-bepress.keywordsAnzacs
avondale-bepress.keywordsreligion
avondale-bepress.label25
avondale-bepress.publication-date2014-04-01T00:00:00Z
avondale-bepress.publication-titleArts Creative Works
avondale-bepress.statepublished
avondale-bepress.submission-date2015-02-08T21:55:49Z
avondale-bepress.submission-patharts_creativeworks/25
avondale-bepress.titleBennett: The Padre of Gallipoli
avondale-bepress.typearticle
dc.contributor.authorHamilton, Mal
dc.contributor.authorPrzybylko, Geraldine
dc.contributor.authorLivingston, Daniel
dc.contributor.authorReynaud, Daniel
dc.date.accessioned2023-11-01T00:39:19Z
dc.date.available2023-11-01T00:39:19Z
dc.date.issued2014-04-01
dc.date.submitted2015-02-08T21:55:49Z
dc.description.abstract<p>The purpose of this research project was to explore the form and content required to make an episode of It Is Written Oceania which meets both the spiritual ministry mission of It Is Written Oceania and at the same time appeals to a mainstream Australian audience during daytime screenings.</p>
dc.identifier.citation<p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2014). Bennett: The Padre of Gallipoli [Television series episode]. In D. Livingston & G. Przybylko (Producers), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
dc.identifier.urihttps://research.avondale.edu.au/handle/123456789/06625255
dc.language.isoen_us
dc.provenance<p>This recorded creative work was originally published as:</p> <p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2014). Bennett: The Padre of Gallipoli [Television series episode]. In D. Livingston & G. Przybylko (Producers), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
dc.rights<p>Due to copyright restrictions this creative work is unavailable for download.</p> <p>This creative work may be viewed on Vimeo <a href="https://vimeo.com/92563699">here</a></p>
dc.subjectchaplain
dc.subjectAnzacs
dc.subjectreligion
dc.titleBennett: The Padre of Gallipoli
dc.typeCreative Work
Files