Fighting Mac: The Story of William McKenzie

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avondale-bepress-to-dspace.facultyArts
avondale-bepress-to-dspace.summary<p><strong></strong><strong>Research Background</strong></p> <p>A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).</p> <p>IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.</p> <p>The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.<strong></strong></p> <p><strong></strong><strong>Research Contribution</strong></p> <p>The contribution this makes to research is to identify the ways of creating Christian programming that will persuade commercial broadcasters to move it from the ghetto of marginal time slots into prime daytime viewing<strong>.</strong></p> <p><strong></strong><strong>Research Significance</strong></p> <p>The significance of this research is demonstrated in that 7Two Prime accepted the programme and broadcast it in daytime on Anzac Day. It forms one episode of a larger series titled ‘Faith of the Anzacs’ that has received prime daytime screenings on Anzac Days over successive years since 2010, achieving peak audiences of up to 250,000 in the Eastern States of Australia. By reducing verbal content, heightening the emotional content, introducing a more dynamic presentation through discussion between the presenter and a historian and by choosing a topic which has wide secular appeal, the programme has transcended its previous audience barriers. The success of this episode in terms of audience rating demonstrates that the approach taken in this series is successful in reaching a broader audience.</p>
avondale-bepress.abstract<p>A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).</p> <p>IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.</p> <p>The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.</p>
avondale-bepress.articleid1026
avondale-bepress.authorsDaniel Reynaud
avondale-bepress.authorsMal Hamilton
avondale-bepress.authorsDaniel Livingston
avondale-bepress.context-key6722473
avondale-bepress.coverpage-urlhttps://research.avondale.edu.au/arts_creativeworks/31
avondale-bepress.document-typecreativework
avondale-bepress.field.author_faculty_disciplineArts
avondale-bepress.field.comments<p>Due to copyright restrictions this creative work is unavailable for download.</p> <p>This creative work may be accessed on Vimeo <a href="https://vimeo.com/39817503">here</a></p>
avondale-bepress.field.creator<p><strong></strong><strong>Research Background</strong></p> <p>A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).</p> <p>IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.</p> <p>The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.<strong></strong></p> <p><strong></strong><strong>Research Contribution</strong></p> <p>The contribution this makes to research is to identify the ways of creating Christian programming that will persuade commercial broadcasters to move it from the ghetto of marginal time slots into prime daytime viewing<strong>.</strong></p> <p><strong></strong><strong>Research Significance</strong></p> <p>The significance of this research is demonstrated in that 7Two Prime accepted the programme and broadcast it in daytime on Anzac Day. It forms one episode of a larger series titled ‘Faith of the Anzacs’ that has received prime daytime screenings on Anzac Days over successive years since 2010, achieving peak audiences of up to 250,000 in the Eastern States of Australia. By reducing verbal content, heightening the emotional content, introducing a more dynamic presentation through discussion between the presenter and a historian and by choosing a topic which has wide secular appeal, the programme has transcended its previous audience barriers. The success of this episode in terms of audience rating demonstrates that the approach taken in this series is successful in reaching a broader audience.</p>
avondale-bepress.field.custom_citation<p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2012). Fighting Mac: The story of William McKenzie [Television series episode]. In D. Livingston (Producer), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
avondale-bepress.field.embargo_date2015-02-24T00:00:00Z
avondale-bepress.field.field_of_education09 Society and Culture
avondale-bepress.field.for190204 Film and Television
avondale-bepress.field.ntroRecorded or Rendered Creative Work - Audio or Visual
avondale-bepress.field.publication_date2014-04-25T00:00:00Z
avondale-bepress.field.publisherHope Channel
avondale-bepress.field.qualityDisseminated via nationally recognised outlet or entity
avondale-bepress.field.reportable_itemsCreative Work
avondale-bepress.field.research_centreScripture, Spirituality and Society Research Centre
avondale-bepress.field.scaleMajor
avondale-bepress.field.source_fulltext_urlhttps://www.hopechannel.com/au/watch/fighting-mac
avondale-bepress.field.source_publication<p>This recorded creative work was originally published as:</p> <p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2012). Fighting Mac: The story of William McKenzie [Television series episode]. In D. Livingston (Producer), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
avondale-bepress.field.staff_classificationPermanent
avondale-bepress.keywordschaplains
avondale-bepress.keywordsfirst AIF
avondale-bepress.keywordsANZAC legends
avondale-bepress.label31
avondale-bepress.publication-date2014-04-25T00:00:00Z
avondale-bepress.publication-titleArts Creative Works
avondale-bepress.statepublished
avondale-bepress.submission-date2015-02-24T21:49:28Z
avondale-bepress.submission-patharts_creativeworks/31
avondale-bepress.titleFighting Mac: The Story of William McKenzie
avondale-bepress.typearticle
dc.contributor.authorLivingston, Daniel
dc.contributor.authorHamilton, Mal
dc.contributor.authorReynaud, Daniel
dc.date.accessioned2023-11-01T00:39:22Z
dc.date.available2023-11-01T00:39:22Z
dc.date.issued2014-04-25
dc.date.submitted2015-02-24T21:49:28Z
dc.description.abstract<p>A report on the reach, audience and effectiveness of SDA Hope television channel showed that its audience was predominantly composed of retired conservative SDAs. One of the top-rating programmes among them was It Is Written Oceania (IIWO).</p> <p>IIWO’s mission statement claims that it ‘is a deeply spiritual ministry passionate about communicating the Gospel to the world.’ However, while also broadcast on commercial television, it is confined to the 3.30 and 4.30 am slots on two major commercial networks.</p> <p>The purpose of this research project was to explore the form and content required to make an episode of IIWO which meets both the spiritual ministry mission of IIWO and at the same time appeals to a mainstream Australian audience during daytime screenings.</p>
dc.identifier.citation<p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2012). Fighting Mac: The story of William McKenzie [Television series episode]. In D. Livingston (Producer), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
dc.identifier.urihttps://research.avondale.edu.au/handle/123456789/06722473
dc.language.isoen_us
dc.provenance<p>This recorded creative work was originally published as:</p> <p>Reynaud, D. (Writer), & Hamilton, M. (Director). (2012). Fighting Mac: The story of William McKenzie [Television series episode]. In D. Livingston (Producer), <em>Faith of the Anzacs</em>. Sydney, Australia: It is Written Oceania/Adventist Media Network.</p>
dc.publisherHope Channel
dc.rights<p>Due to copyright restrictions this creative work is unavailable for download.</p> <p>This creative work may be accessed on Vimeo <a href="https://vimeo.com/39817503">here</a></p>
dc.subjectchaplains
dc.subjectfirst AIF
dc.subjectANZAC legends
dc.titleFighting Mac: The Story of William McKenzie
dc.typeCreative Work
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