Profiling Consumer Attitudes to Retail Spaces: Shopping Centres As 'Place'

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avondale-bepress-to-dspace.facultyAdministration
avondale-bepress-to-dspace.peer_review_statusPeer reviewed before publication
avondale-bepress.abstract<p>This paper identifies and describes shoppers’ attitudes and behaviours in relation to retail environments. It maps the profiles of shoppers, identifying significant changes, including the growth of mixed development and ‘green’ retailing. The literature is used to identify and define the attitudes and behaviours that characterise shoppers' interaction with Australian shopping malls. These are then used to inform the design and conduct of research involving eight focus groups of consumers in two tightly defined geographical areas. Each investigation is analysed using appropriate qualitative or quantitative techniques and the results thereafter interpreted and explained. Results show that there are significant differences in shoppers' attitudes to retail experiences and the spaces in which they occur. These vary according to gender, age, level of household income, occupation and level of education. Moreover, these differences are interrelated, rendering their implications for retailers similarly complex. This paper proposes that designs of retail spaces are only economically justifiable if they provide an acceptable mix of experiences for the full range of consumers using them. Understanding the complex interplay between the expectations of the various consumer groups and their consequent requirements is central to decision-making in this regard. This research is part of a larger study, believed to be the first critical analysis of Australian consumer attitudes towards retail spaces in terms of demographic groups. The ideas presented in this study could have wide-reaching possibilities for empirical studies on the socio-cultural role of malls, outside of Australia.</p>
avondale-bepress.articleid1003
avondale-bepress.authorsAnthony Williams
avondale-bepress.authorsGraham Brewer
avondale-bepress.authorsMichael J Ostwald
avondale-bepress.authorsRaichel Le Goff
avondale-bepress.context-key5165698
avondale-bepress.coverpage-urlhttps://research.avondale.edu.au/admin_papers/4
avondale-bepress.document-typearticle
avondale-bepress.field.author_faculty_disciplineAdministration
avondale-bepress.field.comments<p>Due to copyright restrictions this article is unavailable for download.</p> <p>Copyright © 2013 Common Ground Research Networks, Anthony Williams, Graham Brewer, Michael Ostwald, Raichel Le Goff. All Rights Reserved. Permissions: cgscholar.com/cg_support.</p> <p>At the time of publication Anthony Williams was affiliated with <em>Avondale College of Higher Education.</em></p>
avondale-bepress.field.custom_citation<p>Williams, A., Brewer, G., Ostwald, M. & Le Goff, R. (2013). Profiling consumer attitudes to retail spaces: Shopping centres as 'place'.<em> International Journal of Interdisciplinary Organizational Studies, 7</em>(2), 41-52. doi:10.18848/2324-7649/CGP/v07i02/59386</p>
avondale-bepress.field.doihttps://doi.org/10.18848/2324-7649/CGP/v07i02/59386
avondale-bepress.field.email_boxtrue
avondale-bepress.field.embargo_date2014-02-19T00:00:00Z
avondale-bepress.field.field_of_education04 Architecture and Building
avondale-bepress.field.for1299 OTHER BUILT ENVIRONMENT AND DESIGN
avondale-bepress.field.issn2324-7657
avondale-bepress.field.issue_number2
avondale-bepress.field.journalInternational Journal of Interdisciplinary Organizational Studies
avondale-bepress.field.page_numbers41-52
avondale-bepress.field.peer_reviewBefore publication
avondale-bepress.field.publication_date2013-01-01T00:00:00Z
avondale-bepress.field.reportable_itemsC1
avondale-bepress.field.source_fulltext_urlhttps://doi.org/10.18848/2324-7649/CGP/v07i02/59386
avondale-bepress.field.source_publication<p>This article was originally published as:</p> <p>Williams, A., Brewer, G., Ostwald, M. & Le Goff, R. (2013). Profiling consumer attitudes to retail spaces: Shopping centres as 'place'.<em> International Journal of Interdisciplinary Organizational Studies, 7</em>(2), 41-52.</p>
avondale-bepress.field.staff_classificationPermanent
avondale-bepress.field.volume_number7
avondale-bepress.keywordsDemographics
avondale-bepress.keywordsConsumer Attitudes
avondale-bepress.keywordsRetail
avondale-bepress.keywordsShopping Centre
avondale-bepress.label4
avondale-bepress.publication-date2013-01-01T00:00:00Z
avondale-bepress.publication-titleAdministration and Research Papers and Journal Articles
avondale-bepress.statepublished
avondale-bepress.submission-date2014-02-19T19:41:36Z
avondale-bepress.submission-pathadmin_papers/4
avondale-bepress.titleProfiling Consumer Attitudes to Retail Spaces: Shopping Centres As 'Place'
avondale-bepress.typearticle
dc.contributor.authorLe Goff, Raichel
dc.contributor.authorOstwald, Michael J.
dc.contributor.authorBrewer, Graham
dc.contributor.authorWilliams, Anthony
dc.date.accessioned2023-11-01T00:37:43Z
dc.date.available2023-11-01T00:37:43Z
dc.date.issued2013-01-01
dc.date.submitted2014-02-19T19:41:36Z
dc.description.abstract<p>This paper identifies and describes shoppers’ attitudes and behaviours in relation to retail environments. It maps the profiles of shoppers, identifying significant changes, including the growth of mixed development and ‘green’ retailing. The literature is used to identify and define the attitudes and behaviours that characterise shoppers' interaction with Australian shopping malls. These are then used to inform the design and conduct of research involving eight focus groups of consumers in two tightly defined geographical areas. Each investigation is analysed using appropriate qualitative or quantitative techniques and the results thereafter interpreted and explained. Results show that there are significant differences in shoppers' attitudes to retail experiences and the spaces in which they occur. These vary according to gender, age, level of household income, occupation and level of education. Moreover, these differences are interrelated, rendering their implications for retailers similarly complex. This paper proposes that designs of retail spaces are only economically justifiable if they provide an acceptable mix of experiences for the full range of consumers using them. Understanding the complex interplay between the expectations of the various consumer groups and their consequent requirements is central to decision-making in this regard. This research is part of a larger study, believed to be the first critical analysis of Australian consumer attitudes towards retail spaces in terms of demographic groups. The ideas presented in this study could have wide-reaching possibilities for empirical studies on the socio-cultural role of malls, outside of Australia.</p>
dc.description.versionBefore publication
dc.identifier.citation<p>Williams, A., Brewer, G., Ostwald, M. & Le Goff, R. (2013). Profiling consumer attitudes to retail spaces: Shopping centres as 'place'.<em> International Journal of Interdisciplinary Organizational Studies, 7</em>(2), 41-52. doi:10.18848/2324-7649/CGP/v07i02/59386</p>
dc.identifier.doihttps://doi.org/10.18848/2324-7649/CGP/v07i02/59386
dc.identifier.issn2324-7657
dc.identifier.urihttps://research.avondale.edu.au/handle/123456789/05165698
dc.language.isoen_us
dc.provenance<p>This article was originally published as:</p> <p>Williams, A., Brewer, G., Ostwald, M. & Le Goff, R. (2013). Profiling consumer attitudes to retail spaces: Shopping centres as 'place'.<em> International Journal of Interdisciplinary Organizational Studies, 7</em>(2), 41-52.</p>
dc.rights<p>Due to copyright restrictions this article is unavailable for download.</p> <p>Copyright © 2013 Common Ground Research Networks, Anthony Williams, Graham Brewer, Michael Ostwald, Raichel Le Goff. All Rights Reserved. Permissions: cgscholar.com/cg_support.</p> <p>At the time of publication Anthony Williams was affiliated with <em>Avondale College of Higher Education.</em></p>
dc.subjectDemographics
dc.subjectConsumer Attitudes
dc.subjectRetail
dc.subjectShopping Centre
dc.titleProfiling Consumer Attitudes to Retail Spaces: Shopping Centres As 'Place'
dc.typeJournal Article
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