Child Sponsorship as Development Education in the Northern Classroom
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Copyright © 2014 Rachel Tallon and Brad Watson
This book may be accessed from the publisher here.
Staff and Students of Avondale College may access this book from Avondale College Library (362.77569 W29).
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Abstract
This chapter explores the ethical dilemmas, and potential harm done when child sponsorship NGOs market sponsorship to children in school settings. Arguing that child sponsorship functions as a form of development education in the northern classroom, this chapter points to the potential for CS marketing strategies to infantalise and demean the poor, through a well-intentioned lens of paternalism. The chapter calls for greater commitment to global citizenship education in the crowded curriculum of secondary education and provides key questions (after Andreotti, 2012) for NGO marketing staff to consider in their public communication.
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Tallon, R. & Watson, B. (2014). Child Sponsorship as development education in the northern classroom. In B. Watson & M. Clarke (Eds.), Child sponsorship: Exploring pathways to a brighter future (pp. 297-316). New York, NY: Palgrave Macmillan.