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Abstract

The image is striking. A business man dressed

in his suit is sitting on a wooden chair that

has been placed on the pebbles very close

to the water’s edge. He has his legs crossed,

hands in his lap, shoulders back and with

an air of authority he is staring out across

the lake. In the background one can see the

mountains on the other side of the lake, giving

way to the expansive sky overhead. Words

have been overprinted in the sky which simply

read, ‘Now I invent instead of Predict. I am a

Visionary’. Underneath the image the rest of

the advertisement begins by proclaiming, ‘The

Advanced Management Program—Creating

Innovators.’

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